生產(chǎn)消費是什么設(shè)計模式

快消品：快速消費品 (FMCG: Fast-Moving Consumer Goods)

FMCG is an abbreviation of Fast-Moving Consumer Goods which are also known as Consumer Packed Goods (CPG). These consumer packed goods allude to the products that are sold promptly and normally non-durable.

快速消費品是快速消費品的縮寫，也稱為消費包裝品(CPG)。 這些消費包裝的商品暗示了Swift銷售且通常不耐用的產(chǎn)品。

The examples of FMCG products which are very much unpreserved are meats, fruits, vegetables, dairy products, and baked goods and the products which have soaring revenue rates are pre-packaged foods, soft drinks, processed foods, cosmetics like lip balm, eyeliner, deodorants, soaps, common using products like toilet paper, face towel, shower cap, toilet soaps and the over-the-counter drugs etc.

FMCG產(chǎn)品中很多都沒有保存，例如肉類，水果，蔬菜，乳制品和烘焙食品，收益率飆升的產(chǎn)品是預(yù)包裝食品，軟飲料，加工食品，潤唇膏，眼線膏等化妝品，除臭劑，肥皂，常用產(chǎn)品如廁紙，面巾，浴帽，洗手皂和非處方藥等。

Image source: https://www.vectorstock.com/royalty-free-vector/fmcg-fast-moving-consumer-goods-concept-with-big-vector-27180551

圖片來源：https://www.vectorstock.com/royalty-free-vector/fmcg-fast-moving-consumer-goods-concept-with-big-vector-27180551

The life of FMGC products is very small and in general, the products replaced or sold over in very less duration of time typically within a few days, few weeks, and a few months. In FMGC products, even though the margin of revenue profit in comparison to others is small, the collective profit is always better because commonly they sold in a huge quantity. Over the past quarter-century, the expansion of the internet and the growth of the brand community happening have contributed to a great extent of the demand for FMCG products. The product's success of FMCG mainly relies on brand equity, marketing, distribution network and a thorough understanding of customer behavior and their demand.

FMGC產(chǎn)品的使用壽命非常短，通常，在幾天，幾周和幾個月的時間內(nèi)，更換或銷售產(chǎn)品的時間就非常短。 在FMGC產(chǎn)品中，即使與其他產(chǎn)品相比，收入利潤的邊際很小，但集體利潤始終更好，因為通常它們的銷售量很大。 在過去的25年中，互聯(lián)網(wǎng)的發(fā)展和品牌社區(qū)的增長在很大程度上導(dǎo)致了對快速消費品的需求。 FMCG產(chǎn)品的成功主要取決于品牌資產(chǎn)，營銷，分銷網(wǎng)絡(luò)以及對客戶行為及其需求的透徹了解。

In the Indian economy, the FMCG industry is the fourth leading sector. The estimation of its size to grow is from US$ 30 billion in 2011 to US$ 75 billion in 2018. The employment it creates is 5% of the overall factory employment in India. The most significant aspect which considered for the growth of this sector is the increasing awareness, access to the products is easier and changing lifestyles.

在印度經(jīng)濟中， 快速消費品行業(yè)是第四大主導(dǎo)行業(yè)。 其規(guī)模的增長估計從2011年的300億美元增加到2018年的750億美元。它創(chuàng)造的就業(yè)機會是印度工廠總就業(yè)人數(shù)的5％。 考慮到該行業(yè)的增長，最重要的方面是意識的提高，產(chǎn)品的獲得變得更加容易以及生活方式的改變。

快消品的特點 (Characteristics of FMCG products)

Following mentioned below are the characteristics of FMGC products,

以下是FMGC產(chǎn)品的特征，

1) From the consumers' perspective:

1)從消費者的角度：

• Regular purchases

  定期購買

• Low cost

  低成本

• No effort in choosing an item

  毫不費力地選擇一個項目

• Small period of life

  小生命

• Quick utilization

  快速利用

• Comparison of rates over online purchase by consumer

  消費者在線購買率的比較

2) From the marketers' perspective:

2)從營銷人員的角度來看：

• High volumes

  高容量

• Small contribution margin

  貢獻(xiàn)率小

• Widespread distribution

  分布廣泛

• Soaring inventory revenue

  庫存收入飆升

印度頂級快速消費品公司 ( Top Indian FMCG Companies)

• Hindustan Unilever

  印度斯坦聯(lián)合利華

• Amul

  阿穆爾

• Pidilite Industries

  Pidilite Industries

• Dabur India Ltd.

  達(dá)伯印度有限公司

• Emami

  江美

• Britannia

  不列顛尼亞

• Parle Agro

  Parle Agro

• Colgate Palmolive India Ltd.

  高露潔棕欖印度有限公司

• Nirma

  尼爾瑪

• Himalaya Healthcare Ltd.

  喜馬拉雅醫(yī)療保健有限公司

• Haldiram's

  哈迪蘭姆

• Bikanervala

  比卡內(nèi)瓦拉

• Zydus Wellness

  Zydus健康

• CavinKare

  卡文凱

• Marico etc.

  馬里科等

翻譯自: https://www.includehelp.com/dictionary/fmcg-full-form.aspx

生產(chǎn)消費是什么設(shè)計模式

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