Sports, Powered by Silverlight?

運動，由Silverlight助力?

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原文鏈接：http://team.silverlight.net/announcement/sports-powered-by-silverlight/

原文分類： Announcement（公告）

原文發布時間： PST 2009-04-06 ?16:53

翻譯： Z731

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Today we saw that MLB went live with a video streaming solution that is built using Adobe Flash and the Swarmcast NexDef browser plug-in for their HD streaming video experience.? It is an example of how you can deliver higher quality experiences on the Web.? It also highlights how users are willing to accept additional browser plug-ins to get those experiences.?

今天我們看到美國職業棒球大聯盟（MLB）推出一個用奧多比Flash和Swarmcast NexDef瀏覽器插件來提供高清視頻流體驗的視頻流解決方案。這是一個如何提供更高質量的體驗的一個例子。但用戶愿不愿意接受額外的瀏覽器插件來獲得這些體驗也是個很突出的問題。

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While Flash 9 may have high penetration, the Swarmcast NexDef plug-in that helps power MLB's HD experience has virtually no adoption.? Ubiquity here is a red herring – what customers really want are high quality solutions.?? Silverlight has been doing that since its inception and already supports the ability to deliver 1 HD using IIS Smooth Streaming with no additional plug-in required.?

雖然Flash 9可能有很高的普及率，但是事實上用來為美國職業棒球大聯盟（MLB）提供高清視頻體驗的Swarmcast NexDef插件的普及率幾乎為零。雖然Flash無處不在，但是用戶真正所需要的是高質量的解決方案。而Silverlight從問世之初就支持采用IIS ?Smooth ?Streaming、無需任何其他插件的高清視頻標準。

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Everyday Silverlight penetration is increasing and in some countries has over 50% penetration of all internet connected computers.? Take a look at how Silverlight with Smooth Streaming is delivering the highest quality, 1 HD on the web at http://www.iis.net/media/experiencesmoothstreaming and http://smoothhd.com.

Silverlight的普及率每天都在增長并且在有些國家的所有聯網的計算機中其普及率已經超過50%。到http://www.iis.net/media/experiencesmoothstreaming 和 http://smoothhd.com來看一下Silverlight是怎樣用Smooth Streaming在Web上提供最高質量的高清視頻的。

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Customers are going live every day with great Silverlight solutions that highlight high quality HD experiences.? Chris Carper mentioned in his blog yesterday, that this is the first year that CBS is using Silverlight to power the CBS March Madness on Demand (MMOD) experience.? They served high quality live video to over 5.6 million unique users and delivered over 6.5 million hours of live streaming content, in just the first 4 days.? This is a 71% increase over last year.? MMOD this year is one of the most profitable, advertising-funded events in the history of online broadcasting.? Be sure to catch the final game tonight on MMOD, Michigan State vs. The University of North Carolina (6:21PM?PST tip off).? It should be a fantastic game.

客戶每天 都在體驗以高質量高清體驗著稱的杰出的Silverlight解決方案。Chris Carper 昨天在他的 博客 里提到今年是CBS第一年采用Silverlight來增強CBS 三月瘋狂點播（MMOD）體驗。 他們在開賽后的僅僅四天里就為超過560萬獨立用戶提供了超過650萬小時的實時流媒體內容服務。這比去年增長了71%。MMOD今年是在線廣播史上廣告資助最多最盈利的事件之一。記得今晚一定要去 MMOD,趕上觀看最后一場比賽哦——密歇根州隊VS北卡羅萊納大學隊（下午6時21分提示關閉）。那將是一場精彩的比賽。

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Last summer NBC held the most widely viewed sporting event in the history of the internet with the 2008 Beijing Summer Olympics.?? For Beijing, NBC delivered 1.3 billion page views, 70 million video streams, and 600 million minutes of content (WOW!)? -- making it possible for fans to view every minute of every event from their computer.? Users spent on average of 27 minutes watching video on the site (vs 3 minutes on other Olympics experiences) which is unprecedented for Internet video.

去年夏天NBC舉行了互聯網歷史上最受關注的運動盛事2008年北京夏季奧運會的網絡直播。NBC為北京提供了13億網頁，7千萬視頻流和6億分鐘的內容（哇哦！）——使粉絲們能夠在他們的電腦上看到每場賽事的每一分鐘。用戶平均花費27分鐘觀看網站上的視頻（vs 其它歐林匹克體驗為3分鐘），這在網絡視頻史上是史無前例的。

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Two weeks ago, NBC announced that it once again selected Silverlight to deliver the 2010 Vancouver Winter Olympics – broadcasting all content in 1 HD with IIS Smooth Streaming including Live and On-Demand (in 3 Mbps).? The Vancouver experience will build on the success of Beijing and deliver the greatest sports experience to date.

兩周前，NBC宣布再次選擇用Silverlight來提供2010年溫哥華冬季奧運會 視頻，所有內容包括直播和點播都將利用IIS Smooth Streaming技術來提供高清視頻（3Mbps）。溫哥華體驗將建立在北京成功的基礎上提供至今最棒的運動體驗。

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Later this week, AT&T and Move Networks are using Silverlight in 1 HD (720p) to broadcast the Masters Golf tournament to AT&T's millions of subscribers.?

本周晚些時候，AT&T和Move Networks將用Silverlight技術為AT&T成千上萬的訂戶提供大師高爾夫錦標賽的720P高清視頻廣播。

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And this is just the beginning – we'll have even more information to share at this year's National Association of Broadcasters (NAB) Conference in Las Vegas, NV

并且這僅僅是開始，我們將在今年在內華達州拉斯維加斯舉行的美國全國廣播公司（NAB）會議上分享更多信息。

轉載于:https://www.cnblogs.com/Z731/archive/2010/09/06/SportsPoweredBySilverlight.html

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