Understanding your audience

Bio

• Who are you?
• Who needs to know?

It starts with why: branding workshop

• why
  • purpose
  • benefits
• how
  • choices
  • Differentiations
• what
  • Deliverables
  • Proof

What is a brand

• a brand is not a logo

Brand overview

• impressions and customer experience
• brand purpose and values
• company culture
• brand identity

Defining your brand purpose

• why how what framework
• Every things in think differently
• beautiful
• do business for people who believe what you believe

Market pentration

Brand

• competitors
• strategic allences partners
• community organization volunteers
• media
• investent analysis friancial community
• stakeholders investors
• Board of directors
• employees internal customer
• customers prospects
• government regulations
• professional associations
• industry experts and academic institutes
• suppliers
• general public

Staying on message: power of three

• use language that resonates with meaning

• Ai for clarity, brevity and precision

• consistency is built on repetition

• Quote

  • In brand communications
  • the big idea is ideally supported by three key messages
  • Dr Vincent Covello

Copy it!

Design brand identity

Designing pitchdecks

• 10 slides
  • problem
  • your solution
  • business model
  • underlying magical ytechniquelogy
  • marketing and sales
  • competition
  • team
  • projections and milestones
  • Status and timeline
  • summary and call to action
• 20 minutes
  • 40 minutes
• 30 point font
  • know your material

Sans Serif

• modern
• clean
• Approachable

Serif

• Traditional
• established
• trustworthy

Color

Identifying the right touchpoints

• internet has enabled customers to hop
• between
  • multiple touchpoints before
  • making a purchase decision
• using the
  • See-think-do-care framework
  • to create a content strategy

Creating a content strategy

• see
  • people who could possible benefit from using your service product
  • have
• do
• think
• Care

What

總結

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