Linkedin上有一個相關培訓，大家感興趣的可以去聽：

What makes you unique?

Building influence requires a strong and compelling personal brand.

compelling的含義：強大，引人入勝

什么是personal brand？Your reputation or how you’re seen by others; what people can expert from you

如何挖掘自己的personal brand？

反思：

(1) what’re you passionate about?
(2) who inspires you？
(3) what skills and telants would you like to grow?

公司：values + action = credibility - 可信度

Values：自己的核心競爭力

Action：自己日常的behavior

personal brand = how are you perceived by others? 別人眼中的你。

Promote and position yourself to audiences who will find you relevant and compelling.

誰是你的目標人群？

想清楚你的audience到底需要什么？

假設目標之一：希望能參與一些更重要的與management的溝通中去

一些可以動手做的措施：

(1) Speak up more
(2) Write on a blog
(3) Network internally

Network, 即我們日常生活中說的人脈。

Decision Makers - Peope who can transact with us and hire us and are key to our strategy.

即network要找對大腿。

Information Sources

People who have insight and industry information. 由此可見，專家也建議尋找人脈時不是盲目的，而是有針對性的：

尋找自己的盟友和advocate：擁護者，支持者

Build an intentional Networking Strategy

(1) Be a resource
(2) Stay in touch
(3) Always be genuine - 坦率，可靠

ulterior - 隱秘的，不可告人的

Dress to be confortable and appropriate to the audience and situation.

一些Body language的小技巧

(1) Make good eye contact
(2) use your hands to show approachability and openness
(3) Pay attention to your posture

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