企鵝號(hào)不更新會(huì)封

Every year we run a Christmas sale, bringing great new deals straight to your inbox. This year was no different, and there were Learnable memberships, course and book bundles, print book discounts, and a social, meme-based competition.

每年我們都會(huì)進(jìn)行圣誕節(jié)促銷 ，直接為您的收件箱帶來(lái)許多新優(yōu)惠。 今年也不例外 ，這里有可學(xué)習(xí)的會(huì)員資格，課程和書籍套裝，印刷書籍折扣以及一場(chǎng)基于模因的社交競(jìng)賽。

But we kicked off the sale in a big way, offering a two-year Learnable membership for the price of one. But we decided this deal would be different, and that we would try to make a difference for a cause we cared about. We decided to donate $75 out of every $144 membership to the Penguin Foundation after we found an instant connection with their unique use of technology to help feathered creatures. Our goal was simple, raise $10,000 and help out a great cause. Little did we know what would happen next…

但是，我們以很大的方式拉開了帷幕，以兩年的價(jià)格提供了兩年的Learnable會(huì)員資格。 但是我們認(rèn)為這筆交易會(huì)有所不同，并且我們將為自己關(guān)心的事業(yè)做出改變。 在我們發(fā)現(xiàn)與他們獨(dú)特的技術(shù)幫助羽毛動(dòng)物的直接聯(lián)系后，我們決定在每144美元的會(huì)員制中捐贈(zèng)75美元給企鵝基金會(huì) 。 我們的目標(biāo)很簡(jiǎn)單，籌集10,000美元并幫助實(shí)現(xiàn)偉大的事業(yè)。 我們幾乎不知道接下來(lái)會(huì)發(fā)生什么……

We broke the 10,000 mark almost immediately after we sent out our first email campaign. The support from the community, and interest in the promotion caught us off guard. We realised we had not been as ambitious as we could have been. We needed bigger targets. We set our sights on $30,000, thinking this might actually take us a whole month to get, but within seven days, we’d smashed this goal again. The Penguins were taking flight!

在我們發(fā)送第一個(gè)電子郵件廣告系列之后，我們幾乎立即就突破了10,000個(gè)大關(guān)。 社區(qū)的支持以及對(duì)促銷的興趣使我們措手不及。 我們意識(shí)到我們并沒有像以前那樣野心勃勃。 我們需要更大的目標(biāo)。 我們將目光投向了30,000美元，認(rèn)為這實(shí)際上可能要花整個(gè)一個(gè)月的時(shí)間，但是在7天之內(nèi)，我們又再次打破了這個(gè)目標(biāo)。 企鵝正在飛行！

So we upped the target: $50,000 was our next aim. This one was a bit slower to get to but we quickly shot past $40,000, and let it slowly reach the final target. Just after Christmas, we had the full amount! We let it run until the new year and reached a goal that was six times our initial hope! Thank you to everyone here at SitePoint, on Learnable and around the net for helping us go above and beyond.

因此，我們提高了目標(biāo)：下一個(gè)目標(biāo)是50,000美元。 到達(dá)這個(gè)目標(biāo)有點(diǎn)慢，但是我們很快就射出了40,000美元，并慢慢地達(dá)到了最終目標(biāo)。 圣誕節(jié)剛過，我們就全額了！ 我們讓它運(yùn)行到新的一年，并達(dá)到了我們最初希望的六倍的目標(biāo)！ 感謝在SitePoint，Learnable和網(wǎng)絡(luò)上的每個(gè)人，幫助我們超越了一切。

The funds will be used to support technological innovations that benefit sea life. For example, the Penguin Foundation has an incredible solution to save penguins and other wildlife through the use of magnets for removing hazardous oils from the sea-birds’ feathers.

這些資金將用于支持有益于海洋生物的技術(shù)創(chuàng)新。 例如，企鵝基金會(huì)提供了一種令人難以置信的解決方案，可以通過使用磁鐵去除海鳥羽毛中的有害油來(lái)拯救企鵝和其他野生動(dòng)植物。

我們是怎么做到的 (How we did it)

Email is a sometimes under-appreciated form of marketing, probably because open rates and click rates are much lower these days than in days past when email marketing was new and rates hovered around 80%. But don’t think that you can neglect it! Your most important customers will be willing to subscribe to your list to get new offers, new products and to keep in touch with your business within their inbox.

電子郵件有時(shí)是一種被低估的營(yíng)銷形式，可能是因?yàn)槿缃竦拇蜷_率和點(diǎn)擊率比過去新的電子郵件營(yíng)銷和比率徘徊在80％左右的日子要低得多。 但是不要以為你可以忽略它！ 您最重要的客戶將愿意訂閱您的列表，以獲取新報(bào)價(jià)，新產(chǎn)品，并在其收件箱中與您的企業(yè)保持聯(lián)系。

For us, email is critical. SitePoint visitors have signed up just to get our Christmas Sale offers and Newsletters for years. Here are some methods you could use to collect email addresses to run a sale or to connect to new customers:

對(duì)于我們來(lái)說，電子郵件至關(guān)重要。 SitePoint訪問者已經(jīng)注冊(cè)僅是為了獲得我們圣誕節(jié)銷售優(yōu)惠和時(shí)事通訊多年。 您可以使用以下幾種方法來(lái)收集電子郵件地址以進(jìn)行銷售或連接新客戶：

帶有電子郵件注冊(cè)選項(xiàng)的Hello Bar (Hello Bar with email signup options)

Hello Bar is a free WordPress plugin that allows webmasters to quickly install a colored strip on the top of their website with a varying set of messages. You can put email signups, calls to action and even just sitewide messages within. The ability to run A/B split tests within the software gives you the opportunity to understand which options have the greatest effect on your visitors.

Hello Bar是一個(gè)免費(fèi)的WordPress插件，可讓網(wǎng)站管理員在其網(wǎng)站頂部快速安裝帶有不同消息集的彩色條。 您可以在其中放置電子郵件注冊(cè)，號(hào)召性用語(yǔ)，甚至只是站點(diǎn)范圍內(nèi)的消息。 在軟件中運(yùn)行A / B拆分測(cè)試的能力使您有機(jī)會(huì)了解哪些選項(xiàng)對(duì)訪問者的影響最大。

通過電子郵件將注冊(cè)郵件發(fā)送到網(wǎng)站頁(yè)腳中的新聞通訊 (Email signup to your newsletter in the footer of the site)

The convention has been to allow email signups in the footer of a website, so visitors who are used to this will seek out your signup form here. This will not lead to a high volume of email signups, but you do not want to miss out on any potential lead.

慣例是允許在網(wǎng)站的頁(yè)腳中進(jìn)行電子郵件注冊(cè)，因此習(xí)慣了此操作的訪問者將在此處查找您的注冊(cè)表單。 這不會(huì)導(dǎo)致大量的電子郵件注冊(cè)，但是您不想錯(cuò)過任何潛在的機(jī)會(huì)。

彈出 (Popup)

A popup can be extremely helpful for earning email signups, often being the best way to get a high volume of subscribers. Visitors will see your form straight away and get an instant recognition of the benefits of signing up. Often, giving away an ebook, a set of book chapters, or other information or secrets can be the best way to use a popup to full effect.

彈出窗口對(duì)于獲得電子郵件注冊(cè)非常有幫助，通常是獲得大量訂閱者的最佳方法。 訪客將立即看到您的表格，并立即意識(shí)到注冊(cè)的好處。 通常，放棄電子書，一組書中的章節(jié)或其他信息或秘密可能是使彈出窗口發(fā)揮最大作用的最佳方法。

Beware, however, that not all users love the popup and this can, at times, cause friction between your brand and some users of your website. There is still no disputing though, that this is the number one way to grow your subscriber list.

但是請(qǐng)注意，并非所有用戶都喜歡彈出窗口，有時(shí)這可能會(huì)導(dǎo)致您的品牌與網(wǎng)站的某些用戶之間出現(xiàn)摩擦。 但是，仍然沒有爭(zhēng)議，這是增加訂戶列表的第一方法。

社交媒體給我們帶來(lái)了推動(dòng) (Social media gave us a boost)

Giving your campaigns a social voice is a necessity. Your customers can enjoy every moment of sharing a great deal. We provided tweet and share buttons on each campaign, giving each deal a voice and allowing it to move its way through social circles.

給您的競(jìng)選活動(dòng)以社交的聲音是必要的。 您的客戶可以享受共享的每一刻。 我們?cè)诿總€(gè)廣告系列上提供了推文和共享按鈕，使每個(gè)交易都有發(fā)言權(quán)，并使其能夠在社交圈中移動(dòng)。

This simple addition of features meant that we were able to reach a number new customers that may not have been aware we even ran a sale!

功能的簡(jiǎn)單添加意味著我們能夠接觸到一些甚至沒有意識(shí)到我們甚至進(jìn)行過銷售的新客戶！

結(jié)論 (Conclusion)

It was a blast to able to offer support to such a worthy charity in such a fun way. Our focus on email, helped along with our design and layout tweaks and a social boost, meant we could quickly reach out to hundreds of people who were keen to help the Penguin Foundation and score a great deal on learning at the same time. But these techniques aren’t rocket science, so keep them in mind the next time you want to run a campaign to drive sales or support a charity of your own.

能夠以如此有趣的方式向如此有價(jià)值的慈善機(jī)構(gòu)提供支持是一個(gè)爆炸。 我們對(duì)電子郵件的關(guān)注，以及我們?cè)谠O(shè)計(jì)和布局方面的調(diào)整以及對(duì)社會(huì)的促進(jìn)，都使我們可以Swift吸引數(shù)百名渴望幫助企鵝基金會(huì)并同時(shí)在學(xué)習(xí)方面取得很多成就的人們。 但是這些技術(shù)不是火箭科學(xué)，因此下次您要進(jìn)行廣告系列以促進(jìn)銷售或支持自己的慈善活動(dòng)時(shí)，請(qǐng)記住這些技術(shù)。

As for us, we’re now back at work trying to come up with a way to top that campaign next year. Got any ideas?

對(duì)于我們來(lái)說，我們現(xiàn)在正在恢復(fù)工作，試圖提出一種在明年的廣告系列中排名最高的方法。 有任何想法嗎？

翻譯自: https://www.sitepoint.com/raised-60k-penguin-foundation/

企鵝號(hào)不更新會(huì)封

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