quora ios

Got questions? Well, Quora has the answers.

有問題嗎？ 好吧，Quora有答案。

This Q&A site has 500,000-plus topics and millions of threads, and thanks to its highly engaged, knowledgeable user base, it’s garnered a reputation as a “knowledge market,” “an extended family, a virtual salon, a potential revolution in knowledge.”

這個問答站點有500,000多個主題和數百萬個線程 ，并且由于其高度參與，知識淵博的用戶基礎，它贏得了“知識市場”，“ 大家庭，虛擬沙龍，潛在的知識革命 ”的美譽。 ”

And it’s fantastic for entrepreneurs.

對于企業家來說，這真是太棒了。

As Wired reporter Gary Rivlin writes, “It’s hard to think of any website that has ever inspired this level of personal ardor among entrepreneurs and investors, not just as admirers or enviers but as users.”

正如《 連線》雜志記者加里·里夫林(Gary Rivlin)寫道 ：“很難想到有任何網站曾激發過企業家和投資者這種程度的個人熱情，不僅是仰慕者或羨慕者，而且是用戶。”

However, most users aren’t taking advantage of Quora to growing their business. So here’s a comprehensive guide to doing just that.

但是，大多數用戶沒有利用Quora來發展業務。 因此，這是執行此操作的綜合指南。

開立賬戶 (Making an Account)

Let’s start with the basics. You can sign up via Twitter, Facebook, Google, or email address; for maximum credibility, we recommend using the social media platform on which you have the greatest following.

讓我們從基礎開始。 您可以通過Twitter，Facebook，Google或電子郵件地址進行注冊； 為了獲得最大的信譽，我們建議使用擁有最多關注者的社交媒體平臺。

完善您的個人資料 (Enhancing Your Profile)

Once you’ve logged in, we suggest immediately filling out your profile.

登錄后，建議立即填寫您的個??人資料。

Every time you interact with other users on the site—whether you’re answering a question, starting a discussion, or following another person—they’ll see your name, picture, and title.

每次您與網站上的其他用戶互動時(無論您是回答問題，開始討論還是關注其他人)，他們都會看到您的姓名，圖片和標題。

Use your full legal name for maximum credibility. In addition, we’d suggest using a headshot rather than, say, your business’s logo. Quora is a platform for people, not companies.

請使用您的全名來獲得最大的信譽。 此外，我們建議您使用頭像而不是您公司的徽標。 Quora是面向人員而非公司的平臺。

Your title is probably the most important element. As an entrepreneur, you’ll want to make your title: “Founder/CEO of [company name]”; by doing this, you’ll be marketing your start-up with each post.

您的標題可能是最重要的元素。 作為企業家，您需要打上自己的頭銜：“ [公司名稱]的創始人/首席執行官”； 通過這樣做，您將在每篇文章中營銷您的初創企業。

Every user also has a description. These can range from a couple words to a couple paragraphs, but the most effective ones are short and snappy.

每個用戶也都有描述。 這些范圍可以從幾個單詞到幾個段落，但最有效的是簡短明快的。

For example, yours might read:

例如，您的閱讀可能是：

I’m the founder of New Beats, a start-up changing the way musical talent finds agents.

我是New Beats的創始人，New Beats是一家初創公司，它改變了音樂才華尋找代理商的方式。

[Link to New Beats website.]

[鏈接到新節拍網站。]

If you need inspiration, think back to your elevator pitch.

如果您需要靈感，請回想一下您的電梯間距。

Finally, fill out the rest of your profile: your areas of expertise (we suggest starting with the ones that relate to your business), your interests (again, bring it back to your business if possible), your educational history, where you’ve lived, and where you’ve worked.

最后，填寫您的個??人資料的其余部分：您的專業領域(我們建議從與您的業務相關的領域開始)，您的興趣(同樣，如果可能的話，將其重新用于您的業務)，您的教育經歷，您在哪里我住過，在哪里工作。

確定目標 (Determining Your Goals)

You’ll have different goals for Quora depending on where in the growth process your start-up is and what challenges you’re facing.

對于Quora，您將有不同的目標，具體取決于您的成長過程在哪里，以及您面臨的挑戰。

Here are five primary reasons to be on Quora:

以下是要使用Quora的五個主要原因：

• You need funding, so you’re looking for angels and VCs.
  您需要資金，因此您正在尋找天使和風投。

• You’re looking for a co-founder or early-stage employees.
  您正在尋找聯合創始人或早期員工。

• You could really use more tech talent.
  您確實可以使用更多的技術人才。

• You’d like to bring on some advisors or at least find a mentor.
  您想聘請一些顧問或至少找到一名導師。

• You need to put your start-up on important people’s radar.
  您需要將初創公司置于重要人物的視野中。

All five all of these may apply to you (and a couple more not listed), and that’s completely fine. However, it’s crucial to identify your needs so that you can craft the appropriate strategy.

所有這五個都可能適用于您(還有幾個未列出)，這完全可以。 但是，確定您的需求至關重要，以便您可以制定適當的策略。

Which brings us to…

帶我們去…

尋找主題 (Finding Your Topics)

Once you’ve got your goals, you’ll have a much better idea of where on the site you should focus.

一旦有了目標，就可以更好地了解站點的重點。

As of 2014, there were 500,000 topics on Quora, ranging from “Current Events in Entertainment” to “U.S. Foreign Policy.”

截至2014年，Quora上有500,000個主題 ，范圍從“娛樂時事”到“美國外交政策”。

Obviously, you’ll quickly be overwhelmed if you try posting in every topic that interests you or looks relevant.

顯然，如果您嘗試在每個您感興趣或看起來相關的主題中發帖，您很快就會不知所措。

That’s where having goals is so helpful.

那就是有目標如此有幫助的地方。

For example, if you’re looking for tech talent, you’ll want to maintain a presence in “Software Engineering”. Whereas if you want feedback on your product, “Startup Feedback” would be a better fit.

例如，如果您正在尋找技術人才，則需要在“軟件工程”中保持一席之地。 如果您想對產品提供反饋， “啟動反饋”將是一個更好的選擇。

There are topics for everything, so keep searching until you find four to six that would attract the type of people you need to accomplish your goals.

涉及所有內容的主題，因此請繼續搜索，直到找到四到六個可以吸引您實現目標的人才。

To keep track of the activity in these topics (including what people are asking, answering, and discussing), click “Follow Topic” underneath each one’s title.

要跟蹤這些主題中的活動(包括人們的詢問，回答和討論的內容)，請單擊每個人標題下方的“關注主題”。

執行“用戶細分” (Performing “User Segmentation”)

You’ve probably heard about user segmentation: the practice of dividing your users into groups based on key characteristics (age, gender, profession, etc.) so that you can deliver a tailored experience to each group.

您可能已經聽說過用戶細分：一種基于關鍵特征(年齡，性別，職業等)將用戶分為幾組的實踐，以便可以為每個組提供量身定制的體驗。

Well, Quora is actually set up for user segmentation. The platform gives you the option of changing which title appears next to your name for each topic you follow—which means you should customize it based on to whom you’re trying to appeal.

好吧，實際上是為用戶細分設置了Quora。 該平臺為您提供了一個選項，可以更改您關注的每個主題的名稱旁邊出現的標題，這意味著您應根據要吸引的對象對其進行自定義。

For example, if you’re following “Growth Hacking” so that you can meet other founders to potentially partner with, your title could be “CEO/Director of Partnerships at [company name].”

例如，如果您正在關注“ Growth Hacking”，以便可以結識其他創始人并可能與之合作，則標題可以是“ [公司名稱]的首席執行官/合伙人總監”。

Whereas if you’re in the “Technology Companies” thread to promote your business, “Founder of [name], a company that [insert purpose]” would be better-suited to your purposes.

而如果您在“技術公司”主題中推廣您的業務，那么“ [名稱]的創始人，一家[插入目的]的公司”將更適合您的目的。

建立關系 (Making Relationships)

It doesn’t matter what you’re trying to get out of Quora, the most effective way to do so is to develop a reputation as a knowledgeable, polite, respectful user.

不管您要退出Quora做什么，最有效的方法是樹立成為知識淵博，禮貌且受人尊敬的用戶的聲譽。

Sub-communities on Quora are essentially self-run: users “upvote” (i.e. like) or “downvote” each other’s comments, which decides which answers and replies are shown first. You should aim to become one of the first three posters on any given thread.

Quora上的子社區本質上是自營的：用戶“贊成”(即喜歡)或“反對”對方的評論，這決定了首先顯示哪些答案和答復。 您應該努力成為任何給定主題的前三張海報之一。

To do that, limit yourself to only contributing when you can add value. It’s better to reply to one post about a subject in which you’ve got expertise than three posts about things with which you’re only vaguely familiar.

為此，將自己限制為只有在可以增加價值時才做出貢獻。 最好回答一篇關于您擁有專業知識的帖子，而不是回答三篇關于您只是模糊地熟悉的事情的帖子。

In the right-hand column of your profile, you can view who’s looked at your posts. This is akin to LinkedIn’s “See Who Viewed Your Profile,” and you should use it similarly. When people look at your answers, check out their profiles and decide if they’d be “good to know.” For potentially valuable connections, you can either message them and introduce yourself, or start contributing to the topics they follow.

在個人資料的右側列中，您可以查看誰在看您的帖子。 這類似于LinkedIn的“查看誰查看了您的個人資料”，您應該類似地使用它。 當人們查看您的答案時，請查看他們的個人資料，并確定他們是否“很了解”。 對于潛在的有價值的聯系，您可以向他們發送消息并進行自我介紹，或者開始為他們關注的主題做出貢獻。

Both techniques will help you lay the groundwork for a strong professional relationship. After you’ve built the connection, you can ask them for advice, a referral, an introduction, and so on.

兩種技術都將幫助您奠定牢固的專業關系的基礎。 建立連接后，可以要求他們提供建議，引薦，簡介等。

問問題 (Asking Questions)

You can also receive lots of help and resources on Quora just by asking questions. To do this, click the blue “Ask Question” button on the upper right corner of the screen.

您也可以通過提問來獲得有關Quora的大量幫助和資源。 為此，請單擊屏幕右上角的藍色“問問題”按鈕。

One user recently asked for productivity tool recommendations in a startup-related topic. He received over 50 comments—not only did he get some awesome suggestions, but he also got lots of eyeballs on his profile.

最近，一個用戶在與啟動相關的主題中詢問有關生產力工具的建議。 他收到了50多個評論-不僅得到了一些很棒的建議，而且在個人資料上也引起了很多關注。

It doesn’t matter whether you’re posting an answer or a question: your main goal should be to add to the Quora ecosystem. So if you ask a question that someone else asked yesterday, your community reputation will suffer. However, if you ask a thoughtful, relevant question that’s applicable to other people as well, you’ll see good results.

發布答案或問題都沒有關系：您的主要目標應該是添加到Quora生態系統中。 因此，如果您問別人昨天問的一個問題，您的社區聲譽將受到損害。 但是，如果您提出一個也適用于其他人的深思熟慮的相關問題，您會看到很好的結果。

建立您的業務 (Establishing Your Business)

Many companies, from Squarespace to Stripe, have their own topics on Quora. But you don’t have to have Squarespace’s status to make your own.

從Squarespace到Stripe的許多公司都有關于Quora的主題。 但是您不必擁有Squarespace的身份即可擁有自己的身份。

First, search your company’s name. After the results pop up, go to the right column and click “Create Topic.”

首先，搜索您的公司名稱。 彈出結果后，轉到右列，然后單擊“創建主題”。

You’ll be given the option to describe your topic, so write a brief explanation of your company and what it does.

您將可以選擇描述主題的方法，因此請簡要說明您的公司及其用途。

Once it’s been created, you can share your company’s topic. We recommend sending the link to your network, posting it on your site and LinkedIn, and sharing it on social media.

創建主題后，您可以共享公司的主題。 我們建議將鏈接發送到您的網絡，將其發布在您的網站和LinkedIn上，并在社交媒體上進行共享。

The more followers you have, the more activity your topic will generate, which will raise the profile of your actual business! In addition, once your startup grows, you can use this Quora topic to answer product questions, get feedback, develop a personal relationship with your customers, and more.

您擁有的追隨者越多，您的主題就會產生更多的活動，從而提高您的實際業務形象！ 此外，一旦您的初創企業發展壯大，您就可以使用Quora主題回答產品問題，獲取反饋，與客戶建立個人關系等等。

Using Quora to grow your business is a non-traditional approach—and as an entrepreneur, that means it’s right up for your alley. Good luck, and may the upvotes be in your favor.

使用Quora來發展業務是一種非傳統的方法-作為企業家，這意味著它適合您的小巷。 祝你好運，并祝您投票贊成。

翻譯自: https://www.sitepoint.com/guide-to-quora/

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